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Analytics

Analytics help you understand how your voice agents are performing. This section covers call logs, metrics, dashboards, and how to use data to improve your agents.

Dashboard Overview

The main dashboard provides a quick overview of key metrics:

┌─────────────────────────────────────────────────────────────────────────────┐
│ DASHBOARD │
├─────────────────────────────────────────────────────────────────────────────┤
│ │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
│ │ Total Calls │ │ Avg Duration │ │ Success Rate │ │ Active Agents│ │
│ │ │ │ │ │ │ │ │ │
│ │ 1,247 │ │ 3:42 │ │ 84% │ │ 5 │ │
│ │ ↑ 12% │ │ ↓ 0:15 │ │ ↑ 3% │ │ │ │
│ └──────────────┘ └──────────────┘ └──────────────┘ └──────────────┘ │
│ │
│ ┌─────────────────────────────────────────────────────────────────────┐ │
│ │ CALL VOLUME CHART │ │
│ │ │ │
│ │ 100 │ ╭─╮ │ │
│ │ 80 │ ╭─╮ │ │ ╭─╮ │ │
│ │ 60 │ ╭─╮ │ │ │ │ │ │ │ │
│ │ 40 │ ╭─╮ │ │ │ │ │ │ │ │ ╭─╮ │ │
│ │ 20 │ │ │ │ │ │ │ │ │ │ │ │ │ │ │
│ │ 0 └──┴──┴──┴──┴──┴──┴──┴──┴──┴──┴──┴──┴──────────── │ │
│ │ Mon Tue Wed Thu Fri Sat Sun │ │
│ └─────────────────────────────────────────────────────────────────────┘ │
│ │
└─────────────────────────────────────────────────────────────────────────────┘

Key Metrics

Call Volume Metrics

MetricDescriptionWhat It Tells You
Total CallsNumber of calls in periodOverall usage level
Calls per Day/WeekAverage call frequencyDemand patterns
Peak HoursBusiest timesStaffing needs
TrendChange vs. previous periodGrowth or decline

Quality Metrics

MetricDescriptionGood Target
Success RateCalls resolved without escalationAbove 70%
Avg DurationAverage call length2-5 minutes
Escalation RateCalls transferred to humanBelow 30%
Sentiment ScoreCustomer satisfactionAbove 70% positive

Agent Performance

MetricDescriptionPurpose
Calls per AgentDistribution of callsLoad balancing
Resolution by AgentSuccess rate per agentIdentify issues
Avg Duration by AgentEfficiency comparisonOptimization

Call Logs

Accessing Call Logs

  1. Click "Call Logs" in the sidebar
  2. View the list of all calls
  3. Use filters to narrow results
  4. Click individual calls for details

Call Log List

Each entry shows:

ColumnInformation
Date/TimeWhen the call occurred
DurationHow long the call lasted
AgentWhich agent handled the call
CallerPhone number (if available)
StatusCompleted, transferred, dropped
SentimentPositive, neutral, negative

Filtering Calls

Filter by:

  • Date range — Last 7 days, 30 days, custom
  • Agent — Specific agent
  • Status — Completed, transferred, etc.
  • Duration — Short, medium, long
  • Sentiment — Positive, negative, neutral

Call Details

Click any call to see:

┌─────────────────────────────────────────────────────────────────┐
│ CALL DETAILS │
├─────────────────────────────────────────────────────────────────┤
│ │
│ Call ID: call_abc123xyz │
│ Date: January 15, 2024 at 14:32 │
│ Duration: 3 minutes 42 seconds │
│ Agent: Reception Assistant │
│ Caller: +43 664 123 4567 │
│ Status: Completed │
│ Sentiment: Positive (87%) │
│ │
│ ┌───────────────────────────────────────────────────────────┐ │
│ │ TRANSCRIPT │ │
│ ├───────────────────────────────────────────────────────────┤ │
│ │ │ │
│ │ Agent: Hello! Thank you for calling ABC Company. │ │
│ │ How can I help you today? │ │
│ │ │ │
│ │ Caller: Hi, I'd like to know your business hours. │ │
│ │ │ │
│ │ Agent: We're open Monday through Friday from 9am to │ │
│ │ 6pm, and Saturdays from 10am to 4pm. │ │
│ │ │ │
│ │ Caller: Great, thanks! Can I make an appointment? │ │
│ │ │ │
│ │ ... │ │
│ └───────────────────────────────────────────────────────────┘ │
│ │
│ [▶ Play Recording] [📥 Export] [🔗 Share] │
│ │
└─────────────────────────────────────────────────────────────────┘

Transcript Features

  • Full conversation text
  • Speaker identification (Agent vs Caller)
  • Timestamps for each message
  • Searchable content

Audio Playback

If recording is enabled:

  • Play full recording
  • Skip to specific parts
  • Adjust playback speed
  • Download audio file

Sentiment Analysis

The platform automatically analyzes customer sentiment:

Sentiment Categories

CategoryIndicatorsScore Range
PositiveHappy, satisfied, grateful70-100%
NeutralBusiness-like, factual30-70%
NegativeFrustrated, angry, disappointed0-30%

Using Sentiment Data

Identify issues:

  • High negative sentiment → Review transcripts
  • Specific agent issues → Training needed
  • Time-based patterns → Staffing problems

Improve agents:

  • Study positive calls → Replicate approaches
  • Analyze negative calls → Fix prompt issues
  • Track sentiment trends → Measure improvements

Exporting Data

Export Options

FormatBest For
Excel (.xlsx)Analysis in spreadsheets
CSV (.csv)Data processing, import to other systems
PDFReports, documentation

What's Exported

  • Call metadata (date, duration, agent, etc.)
  • Transcripts
  • Sentiment scores
  • Custom fields

Export Steps

  1. Apply desired filters
  2. Click "Export" button
  3. Select format
  4. Download file

Reports

Pre-built Reports

ReportContents
Daily SummaryCalls, duration, sentiment for the day
Weekly PerformanceWeek-over-week metrics
Agent ComparisonPerformance by agent
Trend AnalysisLong-term patterns

Custom Reports

Create reports based on:

  • Specific date ranges
  • Selected agents
  • Filtered criteria
  • Custom metrics

Using Analytics to Improve

Identify Common Issues

  1. Review calls with negative sentiment
  2. Look for patterns:
    • Same questions causing confusion
    • Specific topics leading to escalation
    • Time-of-day issues

Optimize Knowledge Base

Low resolution rate for specific topics?

  • Add more information to knowledge base
  • Add FAQ entries for common questions
  • Clarify confusing content

Improve Prompts

Agent behaving incorrectly?

  • Review transcripts of problem calls
  • Identify prompt gaps
  • Add specific instructions for scenarios

Adjust Agent Settings

Calls too long?

  • Adjust prompt for brevity
  • Review if agent is being too verbose

High escalation rate?

  • Review escalation triggers
  • Add more information to KB
  • Train agent for difficult scenarios

Metrics Glossary

MetricCalculationMeaning
Success Rate(Completed - Escalated) / Total% resolved by agent
Avg DurationTotal minutes / Total callsTime per call
Escalation RateEscalated / Total% transferred to human
First Call ResolutionResolved without callback / Total% solved first time
Sentiment ScoreWeighted average of call sentimentsOverall satisfaction

Best Practices

Regular Review

FrequencyWhat to Review
DailyQuick glance at volume and sentiment
WeeklyDetailed metrics review, identify trends
MonthlyFull analysis, compare to goals
QuarterlyStrategic review, plan improvements

Acting on Data

  1. Set benchmarks — Know what "good" looks like
  2. Track changes — Monitor after making adjustments
  3. Test hypotheses — Make specific changes, measure impact
  4. Document learnings — Keep notes on what worked